A web-based education company experienced explosive growth during the Covid pandemic. After two years of breakneck expansion, they realized they had to shift their focus from just working in the business to also working on the business. The company hired Mark and his team to create just-in-time business skills training for a group of cross-functional tiger teams formed to tackle the company’s most pressing strategic priorities.
In the course of supporting one of these teams, whose job it was to “make marketing technology work brilliantly,” Mark recognized that the source of many of the problems the team was trying to take on was the fact that no one owned the full range of marketing processes. In fact, nobody even had visibility into them. Since the team lacked the skills to conduct a full-scale process mapping and improvement project, they hired Mark and his team to do one for them.
Over the course of six months, the Kennxion team built out a value stream map documenting current state activities and performance and then created a future state alternative – making 12 key improvements that immediately saved the company $6 million. They also helped the client syndicate the changes among all the various stakeholders; a communications-heavy effort was essential to gaining organizational support and getting the changes approved.